Born in Delaware, USA with roots in Nicaragua and Colombia, José was raised internationally; notably living in USA, Turkey, Japan, Egypt, Italy, Greece, and now France as a Strategic Brand Management graduate at The American University of Paris.

Having spent much of his childhood discovering new places and adapting to different cultures, José developed a fascination with subtle details that give places their unique character. He's drawn to brands with a strong sense of identity, particularly those that express their heritage through design, craftsmanship, and a holistic brand world carefully built with a unique attention to detail.

Today, his work brings together brand and marketing strategy, creative direction, production management, and public relations.