A Sense of Place
Capturing the essence of the coast, from the intimacy of the quiet streets to the timeless allure of l’arte di vivere.
Somewhere between the sea breeze, the quiet alleyways of Sorrento, and one more dance before midnight — you realize the magic of the Amalfi Coast was never just the destination.
It was who you experienced it with.
— Shot in Sorrento, Italy
Director / Video: Jose Ortega
Talent: Jansen Racoma and Lucrezia Martino
Production Manager: Francesca Borghese
Production Assistants: Alisia Sagnella and Pietro Bruno
Production Coordination: Rosa Borghese
The world is wide but the moment is ours.
— Shot in Capri and Castellammare di Stabia, Italy
Director / Video: Jose Ortega
Assistant Director: Jansen Racoma
Production Coordination: Rosa Borghese
Production Manager: Francesca Borghese
Talent / Crew: Alisia Sagnella, Lucrezia Martino, Pietro Bruno, and Rosa Borghese
MACAIA EXCLUSIVE EXPERIENCE
Macaia Exclusive Experience operates
along Italy’s Sorrento Peninsula,
Amalfi Coast, and
surrounding destinations.
Its offerings extend beyond boat charters
to experiences by sea,
land, and air, including private boat tours,
vintage cars and Vespa excursions,
chauffeur driven transport,
and helicopter experiences.
José’s work spans brand communication, social media strategy, and creative production to support the company’s objective of premium repositioning. The experience has shaped his understanding of how a destination-based business can move beyond its services to build a distinctive identity rooted in place, lifestyle, and the experiences it offers.
Marking the beginning of a two-day shoot along the Sorrento and Amalfi Coast, our team captured this moment almost incidentally, during preparation for the day ahead.
A quiet morning before production began.
Like so much of the Amalfi Coast experience, there was value in the simplicity of it: patience, tranquility, and an appreciation for the moment itself.
For Macaia Exclusive Experience, these qualities sit at the heart of how we approach the brand and the experiences it represents. So, what began as a simple moment during preparation became an opportunity to communicate something much larger.
Not every piece of brand storytelling needs to showcase the product directly. Sometimes, communicating a brand means capturing the rituals, emotions, and details that surround it.
BUONGIORNO
The perfect way to start the day.
Slow, peaceful, and with the sound of the sea crashing against the shore.
— Shot in Nerano, Italy
Video: Jansen Racoma
Post Production: Jose Ortega
Production Coordination: Rosa Borghese
Production Manager: Francesca Borghese
Production Assistants: Pietro Bruno and Lucrezia Martino
www.macaiaboat.com | @macaia.it (IG)